Glossary · C
CRM
Customer Relationship Management
Software for managing customer relationships
What it means
Customer relationship management software records contacts, interactions, sales opportunities and related tasks. It helps teams share a consistent view of customer relationships. Examples include Salesforce, HubSpot, Pipedrive and Microsoft Dynamics 365 Sales.
What it means for a business
A sales team can use a CRM to assign ownership of enquiries, record conversations and schedule follow-ups. Its value depends on how well the team maintains the data and fits the system into daily work; installing software alone does not improve conversion.